Pressemitteilung vom 19.08.2022

(Berlin, 19 August 2022) A study by scientists from the Federal Institute for Risk Assessment (BfR) in the journal Tobacco Control confirms that tobacco-free nicotine pouches can be another potentially risk-reducing alternative for smokers in Germany. Based on a study of nicotine content and other health-relevant ingredients in 46 product samples, the scientists recommend appropriate regulation for nicotine pouches, which should include, among other things, an upper nicotine limit, warnings and information on nicotine content on the packaging, as well as requirements for compliance with the protection of minors.

"The BfR study underlines the necessity of a timely and appropriate regulation of nicotine pouches in Germany," said Jan Mücke, Chief Executive of the Federal Association of the Tobacco Industry and Novel Products (BVTE) in Berlin today. At the same time, this confirms the initiative of the BVTE member companies who, in the absence of legal regulations, have already agreed in 2020 to comply with minimum standards for the quality and marketing of tobacco-free nicotine pouches, Mücke continued.

The BVTE product and advertising standards specify, among other things, a nicotine level of no more than 20 mg per pouch, the indication of nicotine content on the packaging, and the use of a health-related warning. In addition, BVTE member companies use only pharmaceutical-grade nicotine in the production process, as well as ingredients of high purity that pose no risk to human health. This is in line with the recommendations of BfR scientists, who had identified substances hazardous to health in individual samples examined.

Tobacco-free nicotine pouches have been wrongly classified as food by some regulatory authorities of the federal states, although they are neither suitable nor intended for ingestion. For this reason, they are currently no longer available in Germany. In Denmark, the Czech Republic, Austria and other EU Member States, these products are available in retail shops. Many consumers order tobacco-free nicotine pouches from foreign online shops, which often do not meet the specifications recommended by the BfR scientists.

"To ensure a high level of consumer protection, policymakers should be guided by the BfR's scientific recommendations and regulate nicotine pouches in tobacco law. The successful regulation of electronic cigarettes can serve as a template here," said the BVTE CEO. Tobacco-free nicotine pouches are a stimulant for adult nicotine and/or tobacco users that can potentially reduce health risks compared to smoking tobacco products, especially because no harmful combustion substances are produced.

The pouches contain mainly starch, plant fibres, flavours as well as nicotine. The pouch is placed in the mouth under the upper lip. The nicotine is absorbed through the mucous membranes of the mouth. The product is removed from the mouth after use and disposed of.

The Federal Association of the Tobacco Industry and Novel Products (BVTE) represents and promotes the interests of the entire value chain of the smoking, vaping and oral tobacco and nicotine consumption industry across all products.


Pressemitteilung vom 30.06.2022

(Berlin, June 30, 2022) The German Association of the Tobacco Industry and Novel Products BVTE warns of smuggled untaxed e-cigarette liquids and new health hazards due to the taxation of liquids vaporized in e-cigarettes, which will take effect on July 1, 2022. Against the advice of many experts, the grand coalition of CDU/CSU and SPD had decided to levy tobacco tax on so-called tobacco substitutes, i.e. nicotine-containing and also nicotine-free liquids, last year shortly before the federal election.

"In the worst case, the liquid tax could lead to the creation of new black markets for organized crime," explained Jan Mücke, chief executive of BVTE, in Berlin today. "The comparatively high taxation of 16 cents per milliliter makes these risk-reduced products considerably more expensive, thus creating an incentive for consumers to obtain supplies abroad or from illegal sources not subject to food inspection and thus avoid the tax. This also creates new health risks, as liquids such as baking flavors, bath oils and vitamin preparations have no place in e-cigarettes," Mücke further warned.

The BVTE called on consumers to purchase only pharmaceutical-grade liquids that have been taxed in experienced German specialist and mail-order retailers. Untaxed e-liquids are not subject to regular product monitoring and are traded illegally in disregard of legal requirements for health or youth protection. No one knows whether pharmaceutical or technical grades have been used and whether impurities or prohibited ingredients are contained.

For the future of e-cigarettes, it is crucial that responsible manufacturers and distributors shape product development, are committed to the protection of minors, and comply with existing legal regulations. In turn, health policy should finally open up to opportunities for "Tobacco Harm Reduction," inform consumers properly, and offer incentives for less harmful products. Vaporizers should also now look after their interests, support specialist retailers and avoid irregular products despite the additional tax.

With the entry into force of the Tobacco Tax Modernization Act, e-cigarettes will also be subject to tobacco tax from July 01, 2022, initially at 16 cents per milliliter of liquid and to be increased to 32 cents per milliliter in three further stages by January 01, 2026. This tax will apply not only to commercially available liquids, but also to all liquids intended for use in e-cigarettes. Until February 2023, untaxed e-cigarette liquids that are already on the market may still be sold.


Pressemitteilung vom 27.04.2022

(Berlin, 27. April 2022) Dr. Carsten Wehrmann, Spokesman of the Board and General Manager of Reemtsma Cigarettenfabriken GmbH, was elected unanimously as the new Chairman of the Board of the Federal Association of the Tobacco Industry and Novel Products (BVTE).

"I am pleased to be able to help shape the future of the German tobacco and nicotine industry in future as Chairman of the Board of BVTE. My main focus will be on open dialogue with politics and society to put the opportunities of new, lower-risk products at the centre of future regulations. Under my leadership, BVTE will continue to stand up for the sovereignty of consumers. As a responsible industry, we will make our contribution to science-based regulation," Wehrmann said today in Berlin.

Carsten Wehrmann thanked his predecessor Oliver Engels (BAT) very sincerely for his outstanding commitment to the further development of BVTE, which was founded in September 2019 as the top industry association for the entire value chain of the German tobacco industry and manufacturers of novel products.

The election of a new Chairman of the Board was necessary as Oliver Engels had been appointed Head of Marketing Asia-Pacific & Middle East at BAT and had thus left the management of British American Tobacco (Germany) GmbH as well as the BVTE Board.

Gökhan Bilgic, who has taken over the role of Area Director Central Europe North from Oliver Engels and the role of spokesperson for the management of the German BAT companies, was unanimously elected as another new member of the BVTE board on 1 April 2022.

The establishment of the new interest group at national level in 2019 was a great success. The federal association bundles different company sizes and product groups under its umbrella. The initiators succeeded in bringing together manufacturers of classic tobacco products with manufacturers of novel products and other partners from the value chain. The federal association, which has a large number of members and high turnover, represents the interests of the entire value chain of the smoking, vaping and oral tobacco and nicotine consumption industry. Strengthening consumer sovereignty and freedom of choice as well as

the protection of minors, raising awareness in environmental protection, education about potential risks and the topic of risk reduction are focal points of the association's work.

PDF zur PM vom 27.04.2022

Pressemitteilung vom 2.9.2019

Michael Kaib (Reemtsma) and Hans-Josef Fischer (Heintz van Landewyck) lead strong industry association as dual leaders
The Federal Association of the Tobacco Industry and New Products (BVTE) was founded today in Berlin. Michael Kaib (General Manager D-A-CH & Nordics and Spokesman of the Board of Reemtsma) and Hans-Josef Fischer (Managing Director Heintz van Landewyck) will chair the association as dual leaders. Henry Schütz (authorized signatory Riccardo Retail) was elected vice-chairman of the new federal association. In the future, the federal association, which has a large number of members and strong sales, will represent the interests of the entire value chain of the smoking, vaporizing, and oral tobacco and nicotine consumption industry.


Jan Mücke
General Manager

Tel: +49 30 88 66 36 123